How does corporate design all come together? Well you need a solid logo, a kick ass identity and an awesome branding campaign and no they’re not the same thing even though many people think they are.
So lets rectify this.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
Now lets take a look at some brilliant examples of how these elements all come together in harmony to form exactly what all businesses need.
SkyForex Identity – Created by Cosmin Cuciureanu
If you guys enjoyed that then I’ll post more soon.