I’m sure everyone has come across the term “Less is More” more than once. But what does that mean when it comes to design? Well the art of design is all about making the maximum impact when conveying a message with as less as possible. That simply means that you don’t need to go overboard with the design if you want to make an impact.
You only have a few seconds of the viewers attention to get your message across. You don’t want to waste those precious seconds spent noticing the 101 different colors and fonts you used. Sure when you first get into design, You want to dazzle people with the amazing purple to orange gradient on your text and what about that awesome bevel and emboss on the logo(insert sarcastic tone) but as you immerse yourself into design you start to realize the concept of “Less is More”.
Here is a few simple black and white designs I did emphasizing this point. Keep reading to discover some tips I found while searching this topic.
-Often people think that every area of white space has to be filled. This is not the case. White space is okay!
-Don’t use too many effects. This will take away from the message you are trying to give.
-Avoid using more than 3 fonts per design. This will make your design look unprofessional and busy.
-Don’t choose a font just because you think it is cool. Be sure it goes with the theme and is the right height so that it is visible.
-Avoid using too much information on business cards. If there is too much, potential customers will skip it all together. The less that is on your card or sign the more it attracts attention to your main points.
-When using graphics or pictures, make sure they look professional and only use one or two. Too many will make your design too busy.
-It’s important to have a focal point, something that draws your eye and then everything should flow out from there. You want your eyes to move to all parts of your design.
-When aligning your text, don’t feel like it has to be centered. Left or right justified looks more professional.
-Remember when choosing your colors, that different colors affect the way you feel.
-The best way to ensure that your text will be clear at a long distance is to use a high contrast color, such as White on Black. Blue on Green is more difficult to see from a distance.